Mistakes hurt, cost money, time, and nerves. They can ruin you. Yet, the biggest mistake is to let fear drive you, to avoid making any mistakes at all. Mistakes reveal hidden issues, as long as they are not ignored or covered up. This is not the norm, as people usually look for culprits and simple explanations rather than deeper causes. In his new book, Impulse editor-in-chief Nikolaus Förster argues for taking mistakes seriously – as valuable indicators of important learning fields. In a dynamic world, those who promote experimentation and dare to try new things have the advantage. Following the bestseller "My Biggest Mistake," in which the publisher documented the bitter defeats of Germany's most successful entrepreneurs, he presents a practical guide on how to avoid cognitive errors, recognize deeper causes of mistakes, and create a corporate culture where foolish mistakes are avoided and intelligent mistakes are embraced. Benefit from case studies of small and medium-sized enterprises as well as insights from brain research, psychology, and organizational development.