The content analysis for beginners explained. Patrick Rössler introduces the craft of quantitatively standardized content analysis step by step, using a sample study as a guide. A sample codebook with corresponding categories serves as a prototype for one's own research. The third edition has been thoroughly revised and expanded to include chapters on automated content analysis and research ethics. The codebook mentioned in the book is available as supplementary material in the online shop. Unfortunately, the link provided in the book is incorrect. utb basics - textbooks with a clear concept: key points, definitions, and examples facilitate learning. Important technical terms are explained in the glossary. Ideal for exam preparation in both major and minor subjects.