Everywhere, the innovative forces in business, technology, politics, and society are being invoked, but technology scandals and failed major projects create the impression that progress is stalling in Germany. Wolf Lotter, a founding member and regular author of the business magazine "brand eins," illustrates what innovation truly means and how to harness the power of barrier-free thinking in his new book. Lotter does not spare us: Germany, in particular, struggles with change and renewal. However, if we do not want to end up on the Red List of endangered species in the transition from an industrial to a knowledge society, we must embark on a path of radical freedom of thought. For Lotter, innovation means a willingness to constantly question and experiment. This entails taking the demand for interdisciplinarity and creativity seriously.