Ideas alone do not lead to success: Product innovation in industry is the implementation of know-how into new, successful products. This implementation can no longer be driven solely by chance if companies want to survive in the long term. Therefore, systematic planning of innovations is a prerequisite for success in industrial operations, yet it is rarely practiced consistently today. This is primarily due to the fact that the methods for generating and evaluating innovation approaches are not sufficiently known and are rarely integrated into the innovation process. Methodical approaches to innovation planning are therefore the focus of this book. The systematic integration of available methods into a holistic innovation planning process is described and supported by practical examples. InnovationRoadMap, value analysis, TRIZ, or portfolio analysis.