How do the most successful technology companies of today - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and distribute products that are loved by billions of people around the world? Perhaps surprisingly, they approach this quite differently than the vast majority of technology companies. In "Inspired," Marty Cagan, a thought leader in technology product management, provides readers with a masterclass on how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love - and that will work for your business. With sections on assembling the right team and skills, discovering the right product, implementing an effective yet lightweight process, and creating a strong product culture, readers can immediately apply the insights they gain in their own companies - and in dramatic ways.