In hardly any other sector does digitalization change value creation as significantly as in the media industry. The convergence of this industry with telecommunications and information technology companies into what is known as the TIMES sector is observable everywhere. Central changes are occurring less in production and more in the dissemination of content such as films, music, or newspaper articles. Existing economic concepts are often limited by the boundaries of specific industries. Benedikt von Walter's cross-industry concept of content intermediation, on the other hand, generally describes and explains the changes brought about by the digital dissemination of media content and can thus be used to analyze the TIMES sector. Using the music industry and the academic publishing system as examples, it illustrates how dissemination occurs.