For courses in international business.

This ISBN is for the hardcover textbook that students can rent through their bookstore.

A modern approach to international business.

International Business: The New Realities, 5th edition is aimed at a post-millennial student group, the most diverse and best-educated generation to date. The book addresses students of the digital age who navigate a diverse and evolving economic environment shaped by the internet and multimedia sources. The authors understand and address what motivates this group, also known as Generation Z – their reliance on technology, their pursuit of success and community support, as well as their desire to acquire skills that they can apply in meaningful careers. By engaging with their interests and topics such as the competitive job market and the challenges of advanced economies, the text involves students in the material and prepares them for successful careers in international business.

This title is also available digitally as a standalone Pearson eText or through Pearson MyLab Management, which includes the Pearson eText. These options provide students with affordable access to learning materials, ensuring they are ready to succeed in class.