Due to its international reach, the Internet offers consumers and providers opportunities for buying and selling that have been insufficiently studied so far. Georg Fassott analyzes international consumer behavior on the Internet. He utilizes insights from the Technology Acceptance Model and Flow Research for this purpose. Through an Internet and telephone survey in Germany, he empirically tests his model. Since a formative measurement model is better suited for a large portion of the variables than others, the Partial Least Squares structural equation modeling (PLS) approach is chosen as the evaluation method and discussed in detail. Finally, the author develops recommendations for companies that want to attract and satisfy international customers via the Internet.