More and more clubs in the Bundesliga have introduced their own internet-based club TV in recent years. Changes in technological, economic, and legal frameworks have facilitated this development. Johannes Baumeister explores to what extent the various club TV models can serve as a new source of revenue for the respective clubs. Based on a comprehensive literature analysis, a comparison of club TV offerings in the five top European leagues, and a survey of numerous experts, he analyzes the different revenue models for club TV and outlines possible ways to optimally design a club TV offering. While a dedicated club TV should be standard for large Bundesliga clubs, Johannes Baumeister also sees opportunities for smaller clubs with limited financial resources and a smaller fan base.