The book "Internet Marketing and Big Data Exploitation" by Ian Chaston offers a comprehensive analysis of the strategic approaches that organizations in various sectors of the modern economy, such as retail, healthcare, and the public sector, pursue. It examines how these sectors leverage the opportunities of the internet to create new forms of competitive advantage. Special attention is given to the impact of mobile technology and social networks on business practices. By looking at real case studies and current trends, it provides a deep understanding of the challenges and opportunities arising from the use of Big Data in internet marketing.