Many IT freelancers leave business potential untapped. They hardly think about their service product and stick to the usual, comfortable sales channels. The book encourages them, whether beginners or seasoned professionals, to define or rethink their service offerings, to critically assess existing business relationships, and to establish new ones. The authors address four core questions that every IT freelancer must repeatedly ask themselves at every stage of their self-employment: What is my product? How do I acquire customers? How do I deliver my service? How do I protect my interests? For nearly all business decisions made throughout a freelancer's career, there are numerous alternatives. Whether it concerns the area of expertise, industry, role in a project, or sales channel, a choice made years ago is not set in stone.