How can a brand – whether a product or service, B2C or B2B, large or small – achieve growth even in economically challenging times? According to brand management experts Ralph Krüger and Andreas Stumpf, it is only by systematically overcoming growth barriers. In "Every Brand Can Grow," the authors demonstrate, based on their model of brand growth barriers (BGB), how to identify, understand, and overcome the barriers of your own brand. Case studies of well-known brands from various industries, useful checklists for everyday use, and a clear, immediately applicable question-and-answer system for all issues make this book an indispensable guide not only for marketing experts but also for management and those responsible for sales or controlling.