In the context of an increasingly challenging job market on one hand and a wide variety of options on the other, many young people find it difficult to choose a profession or field of study. Curricula and educational standards therefore demand that teachers prepare their students for entering the workforce and life after school. Based on the belief that every individual already possesses the knowledge of the suitable profession(s), which just needs to be drawn out, the authors systematically approach this topic in seven steps. Each step clearly outlines the focus and how you can implement it in your teaching. This is followed by templates and materials that open up pathways for students to successful career exploration through creativity techniques and other methods from the fields of advertising and communication.