The secure mastery of the interplay between different presentation levels and the translation of themes into concrete, experiential stories are essential prerequisites for journalists to achieve the exact effects they intend with their audiences. This book provides journalists with the necessary knowledge through numerous practical examples, illustrations, and checklists. Following a thorough introduction to television dramaturgy, it delves into the genres available in television journalism and their respective technical peculiarities. This dramaturgical toolkit is then translated into concrete design elements of image, sound, music, text, and editing, supplemented with a variety of practical tips.