Many companies are concerned about their future workforce. Training positions remain unfilled, and training contracts are terminated prematurely. It's high time for businesses to respond to this situation and present themselves as attractive employers. How a modern company can become visible and position itself in the training market to attract and retain its trainees is revealed by Sabine Bleumortier in her 44 tips for trainee retention. Many illustrative examples from her years of experience, along with helpful tasks and reflection questions, complement each of these tips.