Santino Giese presents the applications of artificial intelligence specifically for real estate agencies - whether in CRM systems, text creation, or in images and videos. His book offers inspiring insights through practical examples for optimizing routine tasks and valuable perspectives to improve workflows and reduce costs. The focus is on applications that can already be used today. The author also discusses how data can be effectively collected, analyzed, and structured to achieve strategic advantages. This enables real estate agents to work effectively and resource-efficiently even without extensive IT knowledge. Contents include: Artificial intelligence in CRM systems, generating text: property descriptions, social media, prompts, among others; image creation and editing: tools for AI image editing and generation, virtual photoshoots, AI-generated videos and AI phone calls, virtual viewings and more; AI in accounting; legal considerations in the use of AI.