What advertising really is and how to create successful advertising. Principles, guidelines, and advertising media are compellingly and controversially described from the perspective of a man whom Time Magazine has called the most sought-after genius in the advertising industry. From the viewpoint of an advertising practitioner, he offers a wealth of advice and insights, supported by numerous examples and illustrations. David Ogilvy outlines the connections, processes, and secrets of advertising. For this reason, this standard work remains essential reading for anyone who wants to make a mark in the advertising industry. Both beginners and professionals benefit from the still-relevant principles and pioneering ideas of one of the most important advertisers of our time.