The guru of direct response marketing, Brian Kurtz, summarizes his 40 years of expertise here and shows how to build an unshakeable foundation for a successful business through direct marketing. Promotion is crucial for every company, whether you are an entrepreneur or an experienced marketing specialist. In this book, the "Titan of Direct Marketing," Brian Kurtz, demonstrates how to find and retain your customers by always keeping the person in mind and treating them with the respect they deserve. "Overdeliver" is a clear roadmap that will help you increase your business growth, earn more money, and sustainably maximize your market influence. With this book, you will learn to love marketing. Throughout his 40-year career, Brian has seen and done it all. His philosophy is: "Once you break through, it’s your job to pass on your knowledge." And that’s exactly what Brian does in this book. Some highlights include: the 4 pillars of being exceptional; the 5 laws explaining why original sources and foundational knowledge play such an enormous role; the 7 components found in every piece of world-class copy; various methods to track the most significant metrics of any campaign, regardless of the medium, whether online or offline; why customer service and fulfilling customer needs are a matter of marketing; and the most important asset you own has nothing to do with money. And much, much more.