Many services are utilized in environments where other customers are present, such as trade fairs, conferences, concerts, theaters, cinemas, restaurants, educational events, and air and train travel, among others. The actions of these other individuals can therefore have a significant impact on the subjective perception of value in the underlying context. However, when examining the existing measurement approaches for determining quality, it becomes apparent that they primarily focus on characteristics of the offering and empirically investigate these properties. The actual process of value creation during the consumption of the service and the underlying context remain unaddressed, representing a gap in many areas of marketing, particularly service marketing. In line with the concept of Service-Dominant Logic, Christian Durchholz addresses this gap.