The proportion of male professionals in German daycare centers is just under four percent. This represents a significant issue in terms of education and employment policy. What can daycare providers do? This book offers a theoretical overview of the research landscape, the history of daycare, and the important role of men in these facilities. It also addresses key areas of action to increase the percentage of men in daycare centers. The daycare provider Konzept-e shares its experiences in organizational development and public relations, the introduction of gender-sensitive pedagogy, and the implementation of new personnel marketing strategies.