Increasing competitive pressure and rising expectations mean that institutions must increasingly engage with business management methods. It is essential to balance the demands of the public and parents for high-quality education with limited resources. But how can an institution respond to these requirements? This is where the new book takes a practical and concise approach: The topics covered in this practical guide range from the fundamental principles of marketing to the extensive field of public relations in various areas, as well as the practical design of the institution's appearance. Ready-to-use checklists, questionnaires, and tips enhance the institution's presentation and not only advance the marketing concept but also improve the work in the daycare center. The guide helps to...