To this day, crisis management, particularly in the area of communication within the hospitality industry, is considered a neglected aspect of public relations. There are only a few books and literature available on the subject. Suitable action plans for effectively responding to crisis situations are lacking. Many companies are located in crisis-prone destinations but completely underestimate the necessary awareness that must be raised in light of increasing crisis events. Since tourism-related crises are difficult to predict, efforts must be made to mitigate this situation using the available communication tools. Hotel management must be able to assess risks and impacts on business processes in advance. Crises can devastate the entire hotel facility and often lead to a decline in demand; revenue expectations may no longer be met. The entire existence of the company is at stake.