Advertising is one of the most dynamic and innovative sectors in our economy. New technologies, media, and advertising formats are changing advertising opportunities and imposing new requirements on the work of advertisers. The Gabler Compact Dictionary of Advertising Practice helps you understand the specialized language of advertising and successfully apply current terms in your daily work. From the conception of an advertising campaign to success monitoring, you will find everything you need for your daily tasks: over 1,400 technical terms from the advertising industry, clear definitions and explanations of advertising techniques and methods, as well as a comprehensive appendix with statistical data and important information from the advertising and communications industry. Thus, the dictionary is an ideal reference work for trainees, career changers, and practitioners in the advertising industry.