Language can be confusing. One reason for this is, for example, contrastive intertextuality, which we often encounter in the media. Nicole Auerbach-Kutscher examines this phenomenon, its various manifestations and functional levels, and explains what exactly happens when we encounter linguistic material that has been shaped in a specific context in another, unexpected context. We are then surprised, and our brain tries to piece together what is actually incongruous by reconstructing the meaning of the contrast between both areas of knowledge or frames. The author illustrates this process of understanding.