As one of the first, he returned his cattle to the open air. As one of the first, he only provided natural feed - and as one of the first, he implemented what had previously seemed impossible: a gentle death directly in the pasture. Ernst Hermann Maier is uncompromisingly guided by the natural social behavior of cattle. His herd counts 200 heads, where friendships exist between bulls and calves stay with their mothers. At the beginning of his long fight for more dignity and respect in livestock farming, Ernst Hermann Maier clashed with his revolutionary methods in the local community and with administrative authorities. Today, he is a role model, and consumers agree with him: organic meat is booming for both taste and ethical reasons. It is exciting and encouraging to read how entrenched paths are being broken and successfully left behind.