Gaining control over emotions is the goal of every golfer, whether professional or amateur. Only those who find an appropriate way to handle their feelings and emotions can fully tap into their potential. Emotion researcher Richard Graf developed the K-I-E Concept® based on neuroscience, cognitive science, and decision theory, which relates the processes between cognition, intuition, and emotion. Intuition is introduced as a fundamental component of all decisions in golf based on a new theory of emotions. From this, Graf developed the golfact rituals. With these rituals, players can find a supportive way to manage their feelings and emotions, which accompany them through all the highs and lows of the game. Through the twelve rituals presented in this book, players gain power over their emotions.