Krisenmanagement und Kommunikation
German, Arnd J. Garth, 2008Price in EUR including VAT
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Corporate crises cause economic damage and loss of reputation. The goal of crisis management is to avert and contain crises. Effective crisis communication plays a crucial role in this process. Crises often escalate into real crises when communication breaks down. This book demonstrates how to keep a cool head in heated crises, anticipate pitfalls and stumbling blocks, and effectively harness the emotional power of language. Numerous practical examples, graphics, and cartoons illustrate the concepts in a lively and engaging manner.
Language | German |
Author | Arnd J. Garth |
Number of pages | 224 |
Book cover | Paperback |
Year | 2008 |
Item number | 7105004 |
Publisher | Gabler |
Category | Reference books |
Release date | 22.12.2017 |
Language | German |
Author | Arnd J. Garth |
Year | 2008 |
Number of pages | 224 |
Edition | 1 |
Book cover | Paperback |
Year | 2008 |
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