This book explains how you, as a salesperson, can achieve more deals in a shorter time and thereby attain a higher quality of life both professionally and personally. Sales success can indeed be learned. The key factors are self-motivation, structure, clear goals, and effectiveness. Only those who discover and fully utilize their true potential can communicate precisely and elevate their sales skills to a new level. The author presents seven meta-programs of human communication, which allow you to choose your arguments in sales so that they resonate more accurately and effectively than ever before. Through practical examples for various products, he demonstrates how you can tailor these programs in sales conversations to gain customer trust and effectively lead them to a purchasing decision. With many concrete tips.