Kundenmanagement im Multi-Channel-Vertrieb
German, Hartmut H. Biesel, 2012Currently out of stock
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Product details
Customer management in multi-channel sales provides strategies and tools for consistent customer orientation across differentiated sales channels, including sales scorecard, 1:1 marketing, category management, efficient consumer response, loyalty programs, and complaint management.
Language | German |
topic | Economy & Law |
Author | Hartmut H. Biesel |
Book cover | Paperback |
Year | 2012 |
Item number | 8102093 |
Publisher | Gabler |
Category | Reference books |
Release date | 20.3.2018 |
topic | Economy & Law |
Language | German |
Author | Hartmut H. Biesel |
Year | 2012 |
Book cover | Paperback |
Year | 2012 |
CO₂-Emission | |
Climate contribution |
Product Safety |
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