Kundennahe Institutionen als Träger innovationsrelevanten Kundenwissens
German, Verena Rath, 2008More than 10 pieces in stock at supplier
Product details
Customer orientation is a key factor for the success of product innovations. Verena Rath develops scientifically supported recommendations for action to enhance the innovative engagement of sales and trade, based on a comprehensive empirical study, so that the customer knowledge of these two "customer-oriented institutions" can be utilized for market- and customer-driven product development.
topic | Economy & Law |
Language | German |
Author | Verena Rath |
Year | 2008 |
Number of pages | 262 |
Book cover | Paperback |
Item number | 7957274 |
Publisher | Gabler |
Category | Reference books |
Release date | 7.3.2018 |
topic | Economy & Law |
Language | German |
Author | Verena Rath |
Year | 2008 |
Number of pages | 262 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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