"Curating" has become a cool slogan - the term is expanding from the realm of museum professionals into all areas of life, capturing a way of life in which nearly everything becomes a form of art. With irresistible enthusiasm, Hans Ulrich Obrist, a guru of the art scene and one of the most influential curators in the world, describes what his work is all about. Hans Ulrich Obrist seems to be everywhere - he is active on all continents, always working on multiple exhibitions at once, and likely knows more artists than any other living contemporary. But what is the essence of creating an exhibition? What significance does this immense flow of energy in the art scene have for our understanding of the present? And what is the philosophy behind "curating"? Obrist, who curated his first exhibition in his kitchen at the age of 24, shares his journey.