The classic work on enhancing creativity.

In schools, we learn to tackle problems directly: what Edward de Bono calls vertical thinking. This works well in simple situations, but we are at a loss when this approach fails. What then?

Lateral thinking is about freeing the imagination. Through a series of special techniques, either in groups or alone, Edward de Bono demonstrates how to stimulate the mind in new and exciting ways.

Soon, you will view problems from different perspectives and offer solutions that are as brilliant as they are effective. You will become much more productive and an impressive thinker in your own right.

If more bankers and traders had read Lateral Thinking and applied Edward de Bono's ideas to their own narrow definitions of risk, reward, and human expectations, I suspect we would be in a much better position than we are now.

Sir Richard Branson.