What kind of people turn their backs on television and its offerings? Why does television play no role in their lives? What do they engage in while their fellow humans sit in front of the screen? Peter Sicking explores these questions in his qualitative study of non-viewers, based on current action, life-world, and lifestyle theories. As a result, there is now a detailed description of the life-world reality of these "antipodes of television society." Furthermore, the author develops a data-driven typology that allows for a nuanced view of non-viewers and enables conclusions about the societal distribution of different types of non-viewers.