Economics is made by people. Since their thinking rarely follows economic-rational principles, psychological knowledge in management is particularly important. Whether for effective communication, employee leadership, personnel development, managing dynamic work processes, developing products and services tailored to target groups, or for self-motivation – this book imparts essential economic psychology skills through numerous practical and research examples. It describes how managers can profitably apply these skills in their professional lives and encourages proactive engagement through self-tests, checklists, and work materials.