The book "Living Beautifully, Having More" offers a deep insight into the 1950s, a time of change and contradictions. It highlights the societal transformations shaped by technological advancements and a consumer frenzy. Refrigerators and vacuum cleaners made their way into households, while mobility increased with the rise of cars and the construction of highways. At the same time, the role of women is addressed, who, despite presenting themselves as modern, were often still trapped in traditional roles. The youth celebrated a new way of life with rock 'n' roll, which found its expression in the cultural revolution of the 1960s. Nine authors analyze the ambivalence of this decade from 1948 to 1964, which is still underestimated in its impact today. Numerous documentary photos from the most renowned photographers of that time complement the texts and create a cohesive narrative.