Economic ethical questions become increasingly pressing as globalization advances. The question is whether and how morality can play a role in global competition. Karl Homann and Christoph Lütge approach this question in two steps: on the one hand, the framework of the market economy must be shaped (economic ethics), and on the other hand, the companies engaged in global competition are called upon to apply morality in their long-term self-interest (corporate ethics). This introduction is aimed at anyone dealing with economic ethical issues.