Designing a good logo is a challenge that every designer encounters throughout their career. Originating from the author's teaching experience, this volume is particularly suitable for beginners and answers all questions related to logo design. It not only conveys fundamental design principles such as good reproducibility and technical aspects but also explores the diverse possibilities of idea generation. With a clear structure, a selected logo development guides the reader through all topics, visualizing the theoretical knowledge. This serves as a helpful support for students and design newcomers in creating their first designs that meet today's print and web requirements.