The workbook outlines the ideal typical progression of strategy development from the initial idea. It vividly illustrates the concept of systemic strategy development. In-depth practical knowledge and tools from consulting practice provide concrete assistance for implementing one's own strategic development process. The 3rd edition has been supplemented with tools such as portfolio methods, business model analysis, organizational monitoring, an overview of internet-based new business models, and special aspects of an internationalization strategy. The new layout makes it easier to navigate and select the appropriate tools for one's own work.