How did an American immigrant without a college education go from selling T-shirts on Venice Beach to becoming the most successful producer on television? How did the shy son of a pastor overcome a crippling fear of public speaking to sell out Yankee Stadium twice? How did the city of Tokyo create a PowerPoint presentation so impressive that it won the chance to host the Olympic Games? They told brilliant stories. Whether your goal is to sell, educate, fundraise, or entertain, your story is your most valuable asset: a strategic tool with irresistible power, according to The New York Times. Stories inspire, persuade, mobilize movements, and bring about global change. A well-told story hits you like a punch in the gut; it triggers the aha moment, the 'aha' that illuminates the path to innovation. Radical transformation can happen in an instant, with a single sentence; the secret of the storyteller teaches you how to do that.