With the Marketing Workbook, Heribert Meffert, Christoph Burmann, and Manfred Kirchgeorg complement the renowned standard textbook "Marketing" with exercises and case studies that include solutions. The workbook provides students with the opportunity to actively engage with key marketing questions: - Fundamentals of Marketing - Behavioral and Informational Foundations of Marketing - Forecasting Methods - Strategic Marketing Planning - Marketing Mix - Pricing Policy - Product and Assortment Policy - Distribution Policy - Communication Policy - Marketing Implementation - Marketing Controlling For each exercise or case study, a detailed model solution is provided. Thus, the workbook serves as an ideal textbook for exam preparation: students can deepen and assess their marketing knowledge in a practical manner, even independently of the textbook.