This textbook provides a practical introduction to the fundamentals of planning, controlling, and monitoring in the sales area. After a brief explanation of the terminology, the focus is on giving an overview of the most important concrete tools of marketing controlling. Short learning units, clear didactic modules, and accompanying assessments ensure sustainable knowledge transfer. The book is aimed at anyone dealing with questions of marketing controlling in the context of their education and training (including as a minor) as well as in their professional practice.