Unchanged new edition. Outpatient care services must offer and market their services with quality assurance while facing increasing competitive pressure. Active promotion for clients in care, as well as intensified competition among care services, are signs of the opening care market. Changed framework conditions and a growing awareness of quality also require a rethink among those responsible in outpatient care services. Care services must develop strategies that turn their specific services into a success factor. Identifying different target groups, communication and public relations of the care service, client acquisition, care quality, and personnel management become the crucial marketing tools in outpatient care. Dietmar Kern offers all those responsible.