From the inside out? This means taking communication into your own hands. The author aims to motivate architects and engineers to convey their personal skills and competencies in a customer-oriented manner with this guide. She encourages active engagement and creativity, referencing the diversity of tasks encountered in professional life. From analysis to goal definition and measures, the marketing components are clearly and practically illustrated through graphics, examples, and interviews. With the help of worksheets, every planner can develop their individual marketing strategy, effectively structure and organize concepts, and act entrepreneurially while successfully acquiring new clients. Includes downloadable and editable worksheets.