Marketing für die Generation X
German, Klaus Scherer, 2013More than 10 pieces in stock at supplier
Product details
The 16 to 29-year-olds - the "Generation X" - are financially powerful and eager consumers, yet unpredictable in their purchasing behavior and difficult for even market leaders to anticipate. The two youth marketing experts explain the key marketing strategies that companies can use to effectively reach Generation X. They provide concrete recommendations for businesses, organizations, and advertising agencies.
Language | German |
Author | Klaus Scherer |
Year | 2013 |
Number of pages | 184 |
Book cover | Paperback |
Item number | 7353578 |
Publisher | DUV |
Category | Reference books |
Release date | 18.1.2018 |
Language | German |
Author | Klaus Scherer |
Year | 2013 |
Number of pages | 184 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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