Individuals preparing for an examination in the field of marketing from the Chamber of Commerce will find many valuable insights in this book. The chapters on selected aspects of marketing (fundamentals and tools of marketing and advertising, public relations, fundraising, social sponsorship, among others) are structured in a way that allows them to be studied in any order. Where it seems appropriate, references are made to when a subtopic was significant for an examination. Helpful exercises complement the manuscript. Suggestions for independent deepening of the topic and its application in professional practice are included. The book is aligned with the IHK curriculum for business specialists.