The former Apple CEO Steve Jobs is revered as a manager, visionary, and cultural icon, but he was actually a gifted storyteller. Few were as skilled at turning the development of a company and its products into a narrative that people love to share. Today, the method of storytelling is regarded in management circles as a new magic formula for communication: "Storytelling is a Trojan horse for numbers and facts." But what happens when the economy relies on embellishing narratives from a resource that actually originates in literature? Does a new kind of poetry emerge, and do managers become authors? Starting from the phenomenon of storytelling, Philipp Schönthaler examines the relationship between business and literature and advocates for a writing approach that derives its self-understanding from the intersection of both spheres.