Online Journalism for Practice provides beginners as well as professionals with solid tips for publishing on websites, blogs, and social media platforms. It is the handbook for journalistic everyday life, offering expertise for online publications. The book assists in introductory chapters with the conceptualization of web presence. In subsequent sections, it covers texts, search engine optimization, photos, presentation forms and formats, as well as working methods and strategies in practice. It also incorporates the influence of AI based on the current state of development. Concrete tips are integrated with research findings on user behavior and experiences from online editorial teams. Numerous examples ensure clarity and comprehensibility of the advice. A reflective and well-founded journalistic approach is the foundation of this practical handbook. The 4th edition has been thoroughly revised and significantly expanded.