Updated for the post-COVID economy, this proven low-risk, cost-effective way to launch a successful business is essential in today's dynamic markets where customers are increasingly fickle. The COVID-driven economic crash has made mitigating financial risk more important than ever.

From one of today's leading experts in content marketing, "Content Inc." is the go-to guide for building a solid small business by establishing a loyal audience before selling any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that often leads to failure. You'll learn how to develop valuable content, build an audience around that content, and then create a product for that audience.

"Content Inc." walks you through the entire process, showing how to:

• Identify the intersection of your expertise and your future customer's needs
• Determine how to 'tilt' your sweet spot to find a place with little or no competition
• Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
• Use social media and SEO to convert one-time visitors into long-term subscribers
• Grow your business by expanding into multiple delivery channels
• Monetize your product or service for ultimate business success
• Understand how to sell your content asset for millions or build the business into a large enterprise

This fully updated edition includes new and enhanced coverage of platforms like TikTok, Snapchat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Apply the methods laid out in "Content Inc.," and before you know it, you'll be running your own profitable, scalable business.