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Positioning: The Battle for Your Mind

English, Al Ries, Jack Trout, 2001
Price in EUR including VAT
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Delivered between Mon, 8.6. and Tue, 9.6.
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Product details

Explain how to create and position an industry leader so that their name and message penetrate the subconscious of the market and remain there. Position a successor in such a way that they can occupy a niche that is not claimed by the leader, and avoid having a second product ride on the established one. This book includes analyses of successes and failures in advertising.

Key specifications

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Al Ries, Jack Trout
Year
2001
Number of pages
224
Book cover
Paperback

General information

Item number
7663299
Publisher
McGraw-Hill Education
Category
Reference books
Release date
15.1.2001

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Al Ries, Jack Trout
Year
2001
Number of pages
224
Edition
2
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,17 kg
Climate contribution
EUR 0,12

Product dimensions

Height
203 mm
Width
136 mm
Weight
219 g

Package dimensions

Length
20.20 cm
Width
13.50 cm
Height
2.10 cm
Weight
244 g

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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  • 1.Beltz
    0 %

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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Galaxus
  • 85.Stämpfli
    2,4 %
  • 86.Eugen Ulmer
    3 %
  • 87.McGraw-Hill Education
    3,1 %
  • 88.New Era Publications
    3,2 %
  • 89.Wizards of the Coast
    3,3 %
Source: Galaxus