How can communication in our companies become faster and more effective? How are the increasingly complex building blocks of our modern communication world - the so-called media assets - organized in a contemporary way within digital systems? This book provides a systematic overview of media asset management and presents media and content logistics systems along with their practical applications in cross-media publishing, database publishing, advertising, and enterprise content management systems. The two authors, a software specialist, chairman of the board, and lecturer, as well as a media journalist and imaging expert, have contributed their extensive professional resources. A genuine aid for anyone looking to improve communication in their company through the use of media asset management systems.